When asked, many individuals are not really sure what digital currency other than to say it’s something like Bitcoin. This is one form of digital currency, the first of its type to take hold and truly go someplace. Many market analysts think that digital currency is the money of the future. There are many reasons this appears to make a lot of sense. People are tired of relying on the planet’s banks to place the value on currency, exchange rates and even if there is a real value in the first place. At the moment it’s about placing your trust in a system that’s, as far as anyone knows, broken. 

Here’s where it pays to have progressive knowledge and training of financial markets so as to be a part of the change that’s guaranteed to come – the transition out of the today’s currency to digital currency. No matter where you move in life or whatever you do, that the bottom line is always currency. At first, Bitcoin was touted as a scam or a novelty for geeks. The only thing is, digital currency proved these naysayers wrong and will be with us for the foreseeable future. Bitcoin, as the original digital currency to hit the marketplace, is an open source payment system that’s actually still in its infancy. Programmers and those excited about being part of an entirely revolutionary concept in money are starting to produce quite a stir among the populace with the ever growing additions of digital currencies. One such currency and a very important one for the future is Ethereum, but that is for another article. Those wishing to grow their business models into the future are urged to learn all they can about the world of business and finance relating to digital currencies. Atharva is currently accepting Bitcoin on their retail website. We will not be left on the dock as this ship sails. 
  The price of Bitcoin was on a break in the last year and a number of top retailers who take the cryptocurrency as a kind of payment retreated. That is perplexing to Jonathan Johnson the president of Medici Ventures. The venture capital subsidiary of the online retailer Overstock, Johnson played a vital role in convincing the merchant famous for its furniture inventory to take the cryptocurrency. The disparity between virtually no retailer approval and Bitcoin’s fast appreciation is striking. 
The price of accepting Bitcoin is extremely low, Johnson said. Johnson thinks if clients are willing to cover that cost, then they must have the alternative. Merchants could be wary of taking Bitcoin due to its wild price swings. A while back it tumbled from around $296 to a low of $0.10 in only a matter of seconds before recouping its losses . Don’t you wish you had bought some at that price? They do not want to take in coins which may potentially lose nearly all their value. That reasoning doesn’t make sense at all. It’s easy enough at the time of trade to turn it to fiat currency. When Overstock first began accepting Bitcoin the company kept ten percent of their Bitcoin and transformed ninety percent into money. Today they maintain 50% and since Bitcoin recently hit over 4,100 dollars I really can’t blame  Overstock for hanging on with both hands. To top everything off Overstock just announced integration with Shapeshift which allows them to accept all major digital currencies. Cryptocurrency fanatics are clamoring for more retailers to take cryptocurrencies. This is the way the market is going and it will only speed up. CoinGeek.com, a Bitcoin and blockchain news website sent $100 in Bitcoin, a while back, to the financial administrators at 20 of the top online retail brands including Amazon and Airbnb to make them aware of the changing market. Below I have added a list of retailers and service providers that currently accept Bitcoin. How much do you want to wager this list will double in size in the next few months? For the visionary business person, it is common sense to allow purchases with Bitcoin in their future plans. Consider this article our wake up call to you.

WordPress.com – An online company that allows users to create free blogs
Overstock.com – A company that sells big ticket items at lower prices due to overstocking
Subway – A sandwich franchise 
Microsoft – Users can buy content with Bitcoin on Xbox and Windows  Store
Reddit – You can buy premium features there with bitcoins
Virgin Galactic – Richard Branson’s  company that includes Virgin Mobile and Virgin Airline
OkCupid – Online dating site
Namecheap – Domain name registrar
CheapAir.com – Travel booking site for airline tickets, car rentals, hotels
Expedia.com – Online travel booking agency
Gyft – Buy gift cards using Bitcoin
Newegg.com – Online electronics retailer now uses Bitpay to accept Bitcoin as payment
Dell – American privately owned multinational computer technology company
 Wikipedia – The Free Encyclopedia with 4 570 000+ articles
Steam – Desktop gaming platform
Alza – Largest Czech online retailer
The Internet Archive – web documentation company
Bitcoin.Travel – A travel site that provides accommodation, apartments, attractions, bars, and beauty salons around the world
Pembury Tavern – A pub in London, England
 Old Fitzroy – A pub in Sydney, Australia
The Pink Cow – A diner in Tokyo, Japan
The Pirate Bay – BitTorrent directories
Zynga – Mobile gaming
4Chan.org – For premium services
EZTV – Torrents TV shows provider
Mega.co.nz – The new venture started by the former owner of MegaUpload Kim Dotcom
Lumfile – Free cloud base file server – pay for premium services
Etsy Vendors – 93 of them
PizzaForCoins.com – Domino’s Pizza signed up – pay for their pizza with Bitcoins
Whole Foods – Organic food store (by purchasing gift card from Gyft)
Bitcoincoffee.com – Buy your favorite coffee online
Grass Hill Alpacas – A local farm in Haydenville, MA
Jeffersons Store – A street wear clothing store in Bergenfield, N.J
Helen’s Pizza – Jersey City, N.J., you can get a slice of pizza for 0.00339 Bitcoin by pointing your phone at a sign next to the cash register
A Class Limousine – Pick you up and drop you off at Newark (N.J.) Airport
Seoclerks.com – Get SEO work done on your site cheap
Mint.com – Mint pulls all your financial accounts into one place help you set a budget and track your goals 
Fancy.com – Discover amazing stuff, collect the things you love, buy it all in one place (Source: Fancy)
Bloomberg.com – Online newspaper
Humblebundle.com – Indie game site
BigFishGames.com – Games for PC, Mac, and Smartphones (iPhone, Android, Windows)
Suntimes.com – Chicago based online newspaper
San Jose Earthquakes – San Jose California Professional Soccer Team (MLS)
Square – Payment processor that help small businesses accept credit cards using iPhone, Android or iPad
Crowdtilt.com – Asystem to pool funds with family and friends (Source: Crowdtilt)
Lumfile – Server company that offers free cloud-based servers
Museum of the Coastal Bend – 2200 East Red River Street, Victoria, Texas 77901, USA
Gap, GameStop, and JC Penney – have to use eGifter.com
Etsy Vendors – Original art and Jewelry creations
Fight for the Future – Leading organization finding for Internet freedom
i-Pmart (ipmart.com.my) – A Malaysian online mobile phone and electronic parts retailer
Curryupnow.com – A total of 12 restaurants on the list of restaurants accept bitcoins in San Francisco Bay Area
Dish Network – An American direct-broadcast satellite service provider
The Libertarian Party – United States political party
Yacht-base.com – Croatian yacht charter company
Euro Pacific – A major precious metal dealer
CEX – The trade-in chain has a shop in Glasgow, Scotland that accepts Bitcoin
Straub Auto Repairs – 477 Warburton Ave, Hastings-on-Hudson, NY 10706 – (914) 478-1177
PSP Mollie – Dutch Payment Service
Intuit – An American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.
ShopJoy – An Australian online retailer that sells novelty and unique gifts
Lv.net – Las Vegas high-speed internet services
ExpressVPN.com – High speed, ultra secure VPN network
Grooveshark – Online music streaming service based in the United States
Braintree – Well known payments processor
MIT Coop Store – Massachusetts Institute of Technology student bookstore
SimplePay – Nigeria’s most popular web and mobile-based wallet service
SFU bookstore – Simon Fraser University in Vancouver, Canada
State Republican Party – First State Republican Party to accept Bitcoin donations (http://www.lagop.com/bitcoin-donate)
Mspinc.com – Respiratory medical equipment supplies store
Shopify.com – An online store that allows anyone to sell their products
Famsa – Mexico’s biggest retailer
Naughty America – Adult entertainment provider
Mexico’s Universidad de Las Américas Puebla – A major university in Mexico
LOT Polish Airlines – A worldwide airline based in Poland
MovieTickets.com – Online movie ticket exchange/retailer
Dream Lover – Online relationship service
Lionsgate Films – The production studio behind titles such as The Hunger Games and The Day After Tomorrow
Rakuten – A Japanese e-commerce giant
Badoo – Online dating network
RE/MAX London – UK-based franchise of the global real estate network
T-Mobile Poland – T-Mobile’s Poland-based mobile phone top-up company
Stripe – San Francisco-based payments company
WebJet – Online travel agency
Green Man Gaming – Popular digital game reseller
Save the Children – Global charity organization
NCR Silver – Point of sales systems
One Shot Hotels – Spanish hotel chain
Coupa Café – A cafe in Palo Alto
PureVPN – VPN provider
That’s my face – Create your own action figures
Foodler – North American restaurant delivery company
Amagi Metals – Precious metal furnisher